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612-822-4611
Semi-Organic Growth

Semi-Organic Growth

Hardcover

Investing & FinanceManagement

Publisher Price: $73.00

ISBN10: 1118933222
ISBN13: 9781118933220
Publisher: Wiley
Published: May 22 2015
Pages: 240
Weight: 0.90
Height: 1.00 Width: 6.30 Depth: 9.10
Language: English
An in-depth examination of Google's innovative approach to M&A

Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned.

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