Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Symbolic Architects of Consumption: Shaping Consumer Behaviour and Value Creation in the Hyperconnected Era

Symbolic Architects of Consumption: Shaping Consumer Behaviour and Value Creation in the Hyperconnected Era

Nasta, Luigi
Sestino, Andrea
Pirolo, Luca

Hardcover

Investing & Finance

PREORDER - Expected ship date January 10, 2027

ISBN10: 303240746X
ISBN13: 9783032407467
Publisher: Palgrave MacMillan
Published: Jan 10 2027
Language: English

Consumption is more than the acquisition of products and services: It is a cultural process through which individuals express identities, negotiate meanings, and communicate values. These meanings are shaped within broader social and cultural contexts and, in today's hyperconnected era, circulate across markets, media, and communities with unprecedented intensity. This book examines emerging artists as cultural agents - Symbolic Architects of Consumption - focusing on Bad Bunny and Saint Levant as market-shaping actors whose music, narratives, aesthetics, and public identities communicate values and cultural codes far beyond the artistic sphere. Drawing on established Theories, the book shows how these artists create and circulate meanings and symbolic codes that shape consumption across fashion, language, lifestyles, and digital culture. Through in-depth case analysis and experimental evidences the volume offers a new perspective on how contemporary cultural actors shape meanings, markets, and consumption together the effects on emotional engagement, symbolic identification, and behavioural responses.

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