Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Subliminal... ...no more: An Exploration of the Persuasive Techniques used in Periodical and Other Static-Image Advertising over the Last Fifty Years

Subliminal... ...no more: An Exploration of the Persuasive Techniques used in Periodical and Other Static-Image Advertising over the Last Fifty Years

Roth, Asher

Paperback

Accounting

ISBN10: 1657286797
ISBN13: 9781657286795
Publisher: Independently Published
Published: Feb 11 2020
Pages: 144
Weight: 1.06
Height: 0.37 Width: 8.50 Depth: 11.00
Language: English
Ever since the mid-1950's, when journalist Vance Packard wrote his groundbreaking exposé on surreptitious marketing practices titled The Hidden Persuaders, the public has been made aware of attempts by Madison Avenue to subversively influence consumers. Through fifty clear examples, you'll be able to discover for yourself the variety of subliminal ploys used in print ads that were developed by marketing groups spanning 1970 up to present day. Full-size high-resolution reproductions of the original, unaltered ads from magazines are accompanied by a detailed analysis of the overt message, and the manner in which subliminal elements have been woven into the ad to enhance this suggestion within the subconscious. On every page, you experience the shock of awareness as each hidden image is catapulted into your conscious mind, and the underlying, libido-arousing message that is expertly concealed within the ad suddenly takes form. It's an I Spy of desire and fear-based marketing ploys, with the reader experiencing the same sudden realization felt by detectives piecing together clues at a crime scene. Enjoy the discovery!

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