Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Styling South Asian Youth Cultures: Fashion, Media and Society

Styling South Asian Youth Cultures: Fashion, Media and Society

Begum, Lipi
Dasgupta, Rohit K.
Lewis, Reina

Paperback

Series: Dress Cultures

AnthropologyFashion & AccessoriesIndian & South Asian History

ISBN10: 1350154075
ISBN13: 9781350154070
Publisher: Bloomsbury Publishing PLC
Published: Jan 23 2020
Pages: 248
Weight: 0.70
Height: 0.57 Width: 5.50 Depth: 8.50
Language: English
For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.

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