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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Structural Differentiation in Social Media: Adhocracy, Entropy, and the 1 % Effect

Structural Differentiation in Social Media: Adhocracy, Entropy, and the 1 % Effect

Britt, Brian C.
Matei, Sorin Adam

Hardcover

Series: Lecture Notes in Social Networks

General ReferenceDatabasesGeneral Sociology

ISBN10: 3319644246
ISBN13: 9783319644240
Publisher: Springer Nature
Published: Sep 21 2017
Pages: 247
Weight: 1.19
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book explores community dynamics within social media. Using Wikipedia as an example, the volume explores communities that rely upon commons-based peer production. Fundamental theoretical principles spanning such domains as organizational configurations, leadership roles, and social evolutionary theory are developed. In the context of Wikipedia, these theories explain how a functional elite of highly productive editors has emerged and why they are responsible for a majority of the content. It explains how the elite shapes the project and how this group tends to become stable and increasingly influential over time. Wikipedia has developed a new and resilient social hierarchy, an adhocracy, which combines features of traditional and new, online, social organizations. The book presents a set of practical approaches for using these theories in real-world practice.

This work fundamentally changes the way we think about social media leadership and evolution, emphasizing thecrucial contributions of leadership, of elite social roles, and of group global structure to the overall success and stability of large social media projects. Written in an accessible and direct style, the book will be of interest to academics as well as professionals with an interest in social media and commons-based peer production processes.

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