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Street Tricks: As the MAD MEN period was winding down, mine was just beginning.
Hardcover
ISBN13: 9781977250308
Publisher: Outskirts Pr
Published: Jul 29 2022
Pages: 310
Weight: 1.16
Height: 0.81 Width: 5.50 Depth: 8.50
Language: English
STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical user research techniques that identify purchasing motivators. It's a process one wouldn't expect from a small advertising agency. It's an easy-to-read fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.
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