Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategies of Micro-Enterprises in the Recording Industry: How Independent Jazz Labels Navigate the Music Landscape

Strategies of Micro-Enterprises in the Recording Industry: How Independent Jazz Labels Navigate the Music Landscape

Drnek Bóková, Michaela

Paperback

Series: Music Business Research

ManagementGeneral Music

Currently unavailable to order

ISBN10: 3031884418
ISBN13: 9783031884412
Publisher: Springer
Published: Apr 23 2026
Pages: 133
Language: English

This book examines the creative and flexible approaches independent jazz labels use to navigate today's challenging music industry landscape. By combining desk research with in-depth interviews with label owners and digital distributors, this study sheds light on how these micro-enterprises confront limited resources, the impact of streaming services, and an increasingly digital marketplace. It explores key strategies in financial management, distribution, and marketing, revealing how adaptability and creative problem-solving are essential to building a sustainable business. The findings emphasize the role of community building and digital marketing in reaching audiences, as well as the strategic use of digital tools for distribution. Through this detailed analysis, the study offers a practical understanding of the day-to-day realities and long-term goals of independent jazz labels, along with valuable insights for small music enterprises striving to stay relevant.

Also in

General Music

View All