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Strategic Financial and Investor Communication: The Stock Price Story
Paperback
AccountingBusiness GeneralMarketing
ISBN13: 9780415812061
Publisher: Routledge
Published: Apr 4 2014
Pages: 292
Weight: 1.45
Height: 0.90 Width: 7.40 Depth: 9.50
Language: English
In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking: communication counts. In Strategic Financial and Investor Communication: The Stock Price Story Ian Westbrook argues that share price is more a story than a number. This book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communications with a professional's pragmatism as well as academic rigour.
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