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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Storyselling for Financial Advisors

Storyselling for Financial Advisors

Hardcover

AccountingInvesting & FinanceManagement

Currently unavailable to order

ISBN10: 0793136644
ISBN13: 9780793136643
Publisher: Kaplan Publishing
Published: Jan 12 2000
Pages: 256
Weight: 1.30
Height: 0.80 Width: 7.44 Depth: 9.40
Language: English
Learn what makes a client trust you to be their financial advisor.

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest storysellers of all time. These actual stories can help financial pros tap into the gut reaction of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

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Investing & Finance