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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Paperback

General ComputersGeneral Sociology

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ISBN10: 030020938X
ISBN13: 9780300209389
Publisher: Yale Univ Pr
Published: Jan 13 2015
Pages: 368
Weight: 1.00
Height: 0.90 Width: 6.20 Depth: 9.20
Language: English
A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.

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General Sociology