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The Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow

The Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow

Hardcover

MarketingGeneral Sociology

Currently unavailable to order

ISBN10: 1476764948
ISBN13: 9781476764948
Publisher: Simon & Schuster
Published: Jan 17 2023
Pages: 288
Weight: 1.10
Height: 0.94 Width: 6.22 Depth: 9.06
Language: English
How did rescue dogs become status symbols? Why are luxury brands losing their cachet? What's made F. Scott Fitzgerald's most famous observations obsolete? The answers are part of a new revolution that's radically reorganizing the way we view ourselves and others, that will be hard for pop-culture readers to put down (Booklist).

Status was once easy to identify--fast cars, fancy shoes, sprawling estates, elite brands. But in place of Louboutins and Lamborghinis, the relevance of the rich, famous, and gauche is waning and a riveting revolution is underfoot.

Chuck Thompson--dubbed savagely funny by The New York Times and wickedly entertaining by the San Francisco Chronicle--sets out to determine what status means today and learns that what was once considered the low life has become the high life. In The Status Revolution, Thompson tours the new world of status from a small community in British Columbia where an indigenous artist uses wood carving to restore communal status; to a Washington, DC, meeting of the Patriotic Millionaires, a club of high-earners who are begging the government to tax them; to a luxury auto factory in the south of Italy where making beautiful cars is as much about bringing dignity to a low-earning region than it is about flash and indulgence; to a London lab where the neural secrets of status are being unlocked.

Chock-full of fascinating revelations (In Touch Weekly) and with his signature wit and irreverence, Thompson explains why everything we know about status is changing, upends centuries of conventional wisdom, and shows how the new status revolution reflects our place in contemporary society.

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General Sociology