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The Startup Money Playbook: From Zero to Funded - Finance for Everyone
Paperback
Business GeneralInvesting & Finance
Publisher: Independently Published
Published: Apr 6 2026
Pages: 394
Weight: 2.01
Height: 0.81 Width: 8.50 Depth: 11.00
Language: English
Most people never learned money. Never learnt in schools perhaps. This book fixes that.
Whether you are a Class 8 student selling handmade crafts, a 25-year-old building your first startup, or a 40-year-old professional who has always felt lost around financial statements - The Startup Money Playbook was written for you.
This is not a textbook. It is a complete financial operating system - 28 chapters that take you from what even is revenue? to reading a term sheet, managing investor money, filing GST, and building a financial model that survives due diligence. Every concept is taught through one fictional startup - StudyAI, founded by 17-year-old Aryan Sharma from Jaipur - whose numbers are internally consistent from Chapter 1 to Chapter 28. By the end, you have watched a real business grow from ₹19,800 in Month 1 to a ₹75 lakh seed round and a Series A conversation.
What This Book Covers- Part 1 - Money Basics: Revenue vs Profit vs Cash. The Time Value of Money. The three financial statements introduced together.
- Part 2 - Costing and Pricing: Fixed vs variable costs. Break-even analysis. Four pricing frameworks. Unit economics - CAC, LTV, Churn, and MRR.
- Part 3 - The Three Financial Statements: P&L, Balance Sheet, and Cash Flow Statement - each in depth, then read together as an investor would.
- Part 4 - Runway, Burn and Survival: Burn rate. Cash flow forecasting. Warning signs. Working capital management.
- Part 5 - Raising Capital: Every funding type from bootstrapping to Series A. How valuations work. Cap tables and dilution. How to read a term sheet.
- Part 6 - After Funding: Budget vs actuals. Investor reporting. Loans and EMIs. GST, income tax, TDS, and compliance for Indian startups.
- Part 7 - Toolkit: 11 ready-to-use Excel templates including a Break-Even Calculator, Unit Economics Dashboard, Loan EMI Calculator, Cap Table Tracker, GST Tracker, and Fundraising Readiness Scorecard.
Every chapter includes a real-world hook, plain-English explanation, exact formulas, three worked examples (small business → startup → large company), and a practical action step. The examples are India-native - GST, DPIIT, payment gateways, MSME, MUDRA, advance tax.
A Class 8 student and a Series A founder can read the same book and each find exactly what they need. The book includes reader paths for students, first-time founders, funded startups, working professionals, and educators.
What You Will Be Able to Do After Reading- Read any P&L, Balance Sheet, or Cash Flow Statement
- Calculate break-even, LTV: CAC, and free cash flow for any business
- Build a three-year financial model that survives investor scrutiny
- Understand cap table dilution before signing a term sheet
- Manage GST, advance tax, and TDS without expensive surprises
- Know your runway to the day - and what to do if it is running out
Revenue is vanity. Profit is sanity. Cash is reality. Now you will know all three.
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