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The Standard: Building a Championship Culture in Football and Life
Paperback
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ISBN13: 9798193961413
Publisher: Independently Published
Published: Aug 20 2026
Pages: 384
Weight: 1.13
Height: 0.79 Width: 6.00 Depth: 9.00
Language: English
Publisher: Independently Published
Published: Aug 20 2026
Pages: 384
Weight: 1.13
Height: 0.79 Width: 6.00 Depth: 9.00
Language: English
What separates programs that win occasionally from programs that sustain excellence year after year? It isn't talent alone.
It isn't facilities.
It isn't luck.
It's the standard. Drawing on two decades of coaching experience from youth football through college football, Anthony J. Leonard explores what great coaches understand about leadership, culture, accountability, trust, discipline, player development, and legacy. This is not a book about schemes.
It isn't facilities.
It isn't luck.
It's the standard. Drawing on two decades of coaching experience from youth football through college football, Anthony J. Leonard explores what great coaches understand about leadership, culture, accountability, trust, discipline, player development, and legacy. This is not a book about schemes.
This is not a book about playbooks.
This is a book about building people through football. Inside you'll discover:
How culture is built through behavior, not slogans
Why discipline should develop rather than punish
How coaches create accountability without humiliation
Why trust and relationships drive long-term success
How leadership becomes player-owned
What remains when the scoreboard no longer matters Through practical frameworks, coaching lessons, and leadership principles, The Standard challenges coaches to think beyond the next game and focus on the people they are ultimately responsible for developing. Because championships eventually end. The standard should not.
This is a book about building people through football. Inside you'll discover:
How culture is built through behavior, not slogans
Why discipline should develop rather than punish
How coaches create accountability without humiliation
Why trust and relationships drive long-term success
How leadership becomes player-owned
What remains when the scoreboard no longer matters Through practical frameworks, coaching lessons, and leadership principles, The Standard challenges coaches to think beyond the next game and focus on the people they are ultimately responsible for developing. Because championships eventually end. The standard should not.
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