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Stadia Naming Rights in Sport
Paperback
Series: Sport Business Insights
MarketingSports GeneralGeneral Law
ISBN13: 9780367630102
Publisher: Routledge
Published: Jan 29 2024
Pages: 80
Weight: 0.25
Height: 0.19 Width: 5.50 Depth: 8.50
Language: English
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
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