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Sport Sponsorship Insights
Hardcover
Series: Sport Business Insights
ISBN13: 9780367723941
Publisher: Routledge
Published: Sep 15 2021
Pages: 138
Weight: 0.71
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
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