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Sport Consumer Behaviour: Marketing Strategies
Hardcover
Investing & FinanceMarketingSports General
ISBN13: 9780367552411
Publisher: Routledge
Published: Aug 2 2022
Pages: 338
Weight: 1.68
Height: 0.81 Width: 6.69 Depth: 9.61
Language: English
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.
1 different editions
Also available
Sport Consumer Behaviour: Marketing Strategies
Funk, Daniel C.
Alexandris, Kostas
McDonald, Heath
Paperback
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Funk, Daniel C.
Sport Consumer Behaviour: Marketing Strategies
Funk, Daniel C.
Alexandris, Kostas
McDonald, Heath
Paperback
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