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Sport Broadcasting for Managers
Paperback
Business GeneralTelevisionSports General
ISBN13: 9780367690182
Publisher: Routledge
Published: Jun 6 2022
Pages: 158
Weight: 0.55
Height: 0.39 Width: 6.06 Depth: 9.21
Language: English
This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.
Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour.
Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.
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