Sign-In
Cart
Los vendedores de espejismos: Cómo convertirse en un gurú de la publicidad
Paperback
Series: Colección de Humor Inmaculado
AccountingInvesting & FinanceMarketing
Please select the version of book you would like to purchase.
ISBN13: 9798312005059
Publisher: Independently Published
Published: Feb 24 2025
Pages: 38
Weight: 0.10
Height: 0.09 Width: 5.00 Depth: 8.00
Language: Spanish
Publisher: Independently Published
Published: Feb 24 2025
Pages: 38
Weight: 0.10
Height: 0.09 Width: 5.00 Depth: 8.00
Language: Spanish
Q: De qué trata este libro?
A: Los vendedores de espejismos es una guÃa aguda, humorÃstica y exagerada hasta el extremo sobre cómo convertirse en un gurú de la publicidad. Revela el mundo extraño, brillante y ridÃculo de la publicidad, donde la creatividad, la manipulación y la imaginación se combinan para vender cualquier cosa a cualquiera, incluso nieve a los esquimales o arena a los habitantes del desierto. Q: Por qué deberÃa considerar convertirme en un gurú de la publicidad?
A: Los vendedores de espejismos es una guÃa aguda, humorÃstica y exagerada hasta el extremo sobre cómo convertirse en un gurú de la publicidad. Revela el mundo extraño, brillante y ridÃculo de la publicidad, donde la creatividad, la manipulación y la imaginación se combinan para vender cualquier cosa a cualquiera, incluso nieve a los esquimales o arena a los habitantes del desierto. Q: Por qué deberÃa considerar convertirme en un gurú de la publicidad?
A: Porque es la única profesión donde mentir se llama storytelling, manipular se llama branding y molestar a millones de personas cada pocos minutos se considera un KPI. Si quieres unirte a la noble profesión de convencer a la gente de que compre cosas que no necesita usando dinero que no tiene, entonces la publicidad es la mejor carrera para ti. Q: Este libro realmente trata sobre publicidad o es sátira?
A: Ambas cosas. Está lleno de verdades reales envueltas en humor mordaz. Los lectores serios notarán una precisión incómoda. Los lectores con sentido del humor se morirán de risa. Los lectores confundidos se preguntarán por qué el control remoto de su televisor de repente parece un arma de defensa. Q: Qué aprenderé con este libro?
A: Descubrirás los llamados secretos para infiltrarte en la mente subconsciente de los clientes, crear ilusiones irresistibles y contar mentiras magnÃficas con total seguridad. También aprenderás los principales sà y no de la publicidad moderna, presentados de forma que hasta tu abuela podrÃa entenderlos. Q: Quién es el público objetivo?
A: Diseñadores de anuncios, redactores que se rompen la cabeza intentando crear un anuncio revolucionario para otro simple dentÃfrico, y personas comunes que disfrutan riéndose de la absurda creatividad corporativa. Seas estudiante, empleado aburrido o alguien que siempre sospechó que los anuncios se crean durante momentos de locura colectiva, este libro es para ti. Q: Por qué deberÃa leer este libro?
A: Porque expone la verdad divertida, exagerada y perturbadoramente precisa detrás de la industria publicitaria que controla lo que compras, piensas y deseas.
A: Ambas cosas. Está lleno de verdades reales envueltas en humor mordaz. Los lectores serios notarán una precisión incómoda. Los lectores con sentido del humor se morirán de risa. Los lectores confundidos se preguntarán por qué el control remoto de su televisor de repente parece un arma de defensa. Q: Qué aprenderé con este libro?
A: Descubrirás los llamados secretos para infiltrarte en la mente subconsciente de los clientes, crear ilusiones irresistibles y contar mentiras magnÃficas con total seguridad. También aprenderás los principales sà y no de la publicidad moderna, presentados de forma que hasta tu abuela podrÃa entenderlos. Q: Quién es el público objetivo?
A: Diseñadores de anuncios, redactores que se rompen la cabeza intentando crear un anuncio revolucionario para otro simple dentÃfrico, y personas comunes que disfrutan riéndose de la absurda creatividad corporativa. Seas estudiante, empleado aburrido o alguien que siempre sospechó que los anuncios se crean durante momentos de locura colectiva, este libro es para ti. Q: Por qué deberÃa leer este libro?
A: Porque expone la verdad divertida, exagerada y perturbadoramente precisa detrás de la industria publicitaria que controla lo que compras, piensas y deseas.
Also from
Sreenivas, Thejendra
La magia oculta de las piedras de nacimiento: Secretos para atraer la buena suerte, mejorar la salud y detener las energías negativas
Sreenivas, Thejendra
Paperback
$11.94
Der Extreme Minimalist: Die Freuden des Minimalismus und der Sparsamkeit entdecken
Sreenivas, Thejendra
Paperback
$8.34
Die Freude, nirgendwohin zu gehen: Hör auf zu reisen und fang an zu leben
Sreenivas, Thejendra
Paperback
$11.99
La joie de n'aller nulle part: Arrêtez de voyager et commencez à vivre
Sreenivas, Thejendra
Paperback
$11.99
Shortest Grammar Guide for Authors!: Quick Tips for Clear and Effective Writing
Sreenivas, Thejendra
Paperback
$8.10
Conviértete en un Dictador Fantástico: Una Guía Corta y Directa para Déspotas Aspirantes
Sreenivas, Thejendra
Paperback
$8.34
La Ley del Milagro: El Camino Prístino hacia el Propósito y la Prosperidad
Sreenivas, Thejendra
Paperback
$8.34
The Hidden Magic of Birthstones: Secrets to Attract Good Luck, Improve Health, and Stop Negative Energies
Sreenivas, Thejendra
Paperback
$11.99
La magie cachée des pierres de naissance: Secrets pour attirer la chance, améliorer la santé et stopper les énergies négatives
Sreenivas, Thejendra
Paperback
$11.94
Devenez un dictateur fantastique: Un guide court et percutant pour les despotes en herbe
Sreenivas, Thejendra
Paperback
$8.34
Die verborgene Magie von Geburtssteinen: Geheimnisse zum Anziehen von Glück, zur Verbesserung der Gesundheit und zum Stoppen negativer Energien
Sreenivas, Thejendra
Paperback
$11.99
Werde ein fantastischer Diktator: Ein kurzer und knackiger Leitfaden für aufstrebende Despoten
Sreenivas, Thejendra
Paperback
$8.34
Voyage secret dans l'océan: Les aventures de Tommy et de son vaisseau spatial magique
Sreenivas, Thejendra
Paperback
$15.54
Secret Trip into the Ocean: The Adventures of Tommy and his Magic Spaceship
Sreenivas, Thejendra
Paperback
$14.34
Secret Trip to Outer Space: The Adventures of Tommy and his Magic Spaceship
Sreenivas, Thejendra
Paperback
$15.54
Geheime Reise in den Ozean: Die Abenteuer von Tommy und seinem magischen Raumschiff
Sreenivas, Thejendra
Paperback
$14.34
Geheime Reise in den Weltraum: Die Abenteuer von Tommy und seinem magischen Raumschiff
Sreenivas, Thejendra
Paperback
$15.54
Geheime Reise zu einer Schatzinsel: Die Abenteuer von Tommy und seinem magischen Raumschiff
Sreenivas, Thejendra
Paperback
$15.54
Werde ein moderner Künstler: Der großartigste und einfachste Job der Welt
Sreenivas, Thejendra
Paperback
$8.34
Das gläserne Gefängnis: Wie man während eines Lockdowns produktiv bleibt
Sreenivas, Thejendra
Paperback
$8.10
Le Minimaliste Extrême: Découvrir les joies du minimalisme et de la frugalité
Sreenivas, Thejendra
Paperback
$9.54
Also in
Accounting
1929: Inside the Greatest Crash in Wall Street History--And How It Shattered a Nation
Sorkin, Andrew Ross
Hardcover
From $19.99
Bookkeeping - Accounting for Small Business: A Quickstudy Laminated Reference Guide
Epstein, Lita
Other
$6.60
How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)
Moore Phd, Joseph S.
Hardcover
$28.80
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
Sorkin, Andrew Ross
Paperback
$21.85
Indispensable: How to Become the Company That Your Customers Can't Live Without
Calloway, Joe
Hardcover
$36.10
1929: Inside the Greatest Crash in Wall Street History--And How It Shatteredâ a Nation (Large Print Edition)
Sorkin, Andrew Ross
Paperback
$35.15
Accounting for Beginners (All-in-One): Everything You Need to Learn Financial & Managerial Accounting Even Without Prior Experience. Master Financial
Publications, Finance Knights
Paperback
$35.59
Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes
Wheelwright, Tom
Paperback
$23.70
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
$35.99
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
$35.99
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Berman, Karen
Knight, Joe
Hardcover
$33.25
Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Updegraff, Robert R.
Paperback
$12.49
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Chernow, Ron
Paperback
$22.80
The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Turow, Joseph
Hardcover
$26.13
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
$29.94
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$18.99
Hide Your Assets and Disappear: A Step-By-Step Guide to Vanishing Without a Trace
Pankau, Edmund
Paperback
$18.99
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
Ling, Shanise
Paperback
$16.10
Payments Systems in the U.S.: A Guide for the Payments Professional
Loftesness, Scott
Benson, Carol Coye
Jones, Russ
Paperback
$62.44
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Paperback
$17.10
El Hombre Más Rico De Babilonia - Richest Man In Babylon - Spanish Edition
Clason, George S.
Paperback
$10.50
No Bullsh*t Branding: A Step-By-Step Guide to Discover, Design, and Deliver Your Brand
Martin, James
Hardcover
$38.00
The Richest Man in Babylon - The Original 1926 Classic (Reader's Library Classics)
Clason, George S.
Paperback
$9.99
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Martin, Steve J.
Cialdini, Robert
Goldstein, Noah J.
Paperback
$18.99
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
Twitchell, James
Paperback
$19.00
Choose FI: Your Blueprint to Financial Independence
Mendonsa, Jonathan
Mamula, Chris
Barrett, Brad
Paperback
$22.49
Ultimate Guide to Social Media Marketing: Master Today's Top Platforms, Build Impactful Campaigns, Track and Improve Results
Butow, Eric
Garcia, Stephanie
Blake, Roberto
Paperback
$25.64
The Accounting Game: Basic Accounting Fresh from the Lemonade Stand
Mullis, Darrell
Orloff, Judith
Paperback
$18.95
Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports (Over 200,000 Copies Sold!)
Ittelson, Thomas
Paperback
From $17.99
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Paperback
$18.99
The Redleaf Calendar-Keeper 2026: A Record-Keeping System for Family Child Care Professionals
Press, Redleaf
Hardcover
$21.95
Credit to the Nation: Eastern European Jewish Immigrant Bankers and the Shaping of American Finance, 1873-1930
Kobrin, Rebecca
Hardcover
$42.00
No New Things: A Radically Simple 30-Day Guide to Saving Money, the Planet, and Your Sanity
Piper, Ashlee
Hardcover
$22.49
Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
Livesay, John
Paperback
$16.10
Spark Brilliance: How the Science of Positive Psychology Will Ignite, Engage, and Transform Your Team
Insinger, Jackie
Hardcover
$25.64
The Next Millionaire Next Door: Enduring Strategies for Building Wealth
Stanley, Thomas J., PH. D.
Fallaw, Sarah Stanley, PH. D.
Paperback
$16.10
Accounting All-In-One for Dummies (+ Videos and Quizzes Online)
Taillard, Michael
Kraynak, Joseph
Boyd, Kenneth W.
Paperback
$33.24
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Ries, Laura
Paperback
$18.99
Mortgages 101: Quick Answers to Over 250 Critical Questions about Your Home Loan
Reed, David
Paperback
$19.99
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Amarir, Molly
Hargroder, Megan
Paperback
$17.09
The Truth about College: The Essential Guide for Parents and Teens--So You Can Make the Right Choice Together
Edelman, Ric
Hardcover
$26.55
Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers
Berman, Karen
Knight, Joe
Paperback
$30.40
The Accounting for the Numberphobic: A Survival Guide for Small Business Owners
Fotopulos, Dawn
Paperback
$24.99
Inventory Log: Large Inventory Log Book - 120 Pages for Business and Home - Perfect Bound
Press, Red Tiger
Paperback
$11.99
The Wealthy Barber, Updated 3rd Edition: Everyone's Commonsense Guide to Becoming Financially Independent
Chilton, David
Paperback
$18.05
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World
Wright, Tom
Hope, Bradley
Paperback
$20.89
Corporate Financing and Governance in Japan: The Road to the Future
Hoshi, Takeo
Kashyap, Anil K.
Paperback
$67.50
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Gioglio, Jessica
Walter, Ekaterina
Paperback
$50.00
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
$35.99
Keyboard Rich: How Anyone Can Earn Six Figures from Home with a Simple Bookkeeping Business
Von Fumetti, Bill
Paperback
$18.99
The McGraw-Hill 36-Hour Course: Accounting
Dixon, Robert L.
Arnett, Harold E.
Davidoff, Howard
Paperback
$28.50
So, You Want To Be An Internal Audit Rock Star?: Leadership Competencies to Help You Thrive
Rogers, Shane M.
Paperback
$37.44
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
$68.63
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$17.05
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Hardcover
$28.50
No B.S. Guide to Making Them Believe: How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions
Kennedy, Dan S.
Kessler, Chip
Paperback
$23.74
The Path to Sustained Excellence: Strategy, Culture and Team: The Story of WSFS into the 21st Century
Turner, Mark A.
Simon, Lizzie
Kriegstein, Brittany
Hardcover
$27.50
Fearless Farm Finances: Farm Financial Management Demystified
Dietmann, Paul
Chase, Craig
Padgham, Jody L.
Paperback
$24.94
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Mitchell, Jack
Hardcover
From $10.99
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Paperback
$29.94
How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process
Ibach, Howard
Paperback
$18.74
It's Not About You: Winning New Business In A Crowded Agency World
Boehler, Stephen
Boehler, Robin
Paperback
$19.00
Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Kocek, Chris
Paperback
$24.94
The Illusion of Choice: 161/2 Psychological Biases That Influence What We Buy
Shotton, Richard
Paperback
$18.99
Financial Literacy for Managers: Finance and Accounting for Better Decision-Making
Lambert, Richard A.
Paperback
$23.75
Failure Factory: How Baltimore City Public Schools Deprive Taxpayers and Students of a Future
Papst, Chris
Paperback
$21.80
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Peterson, J. J.
Miller, Donald
Paperback
$21.84
The Wealth of Nations: Complete (Royal Collector's Edition) (Case Laminate Hardcover with Jacket)
Smith, Adam
Hardcover
$74.94
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
$29.94
Accounting and QuickBooks - 2 in 1: Learn How to Use Small Business Bookkeeping Software for Beginners
Ellis, Kevin
Paperback
$25.64
Damn Right!: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger
Lowe, Janet
Paperback
$27.50
Mastering QuickBooks 2026 - Seventh Edition: The complete guide to small business accounting with US QuickBooks Online
Shelton, Crystalynn
Paperback
$43.74
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
$18.95
Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline
Hollins, Peter
Hardcover
$31.19
The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream
Vasquez, John
Paperback
$15.19