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Patrocinio Deportivo: El Negocio de la Pasión Y Sus Claves
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ISBN13: 9788499933795
Publisher: Wanceulen Edit
Published: Apr 1 2019
Pages: 140
Weight: 0.37
Height: 0.30 Width: 5.51 Depth: 8.50
Language: Spanish
Gerardo Molina, gurú internacional en marketing deportivo, en esta obra explica de modo sencillo y claro como diseñar patrocinios dentro de la industria deportiva y del entretenimiento, fijando una probada formula de éxito para lograr generar vÃnculos rentables entre quienes patrocinan y los patrocinados con garantÃa de sustentabilidad.
La obra brinda precisión sobre los códigos utilizados para la invención de campañas de comercialización para la puesta en marcha de acciones innovadoras entre las propiedades deportivas y empresas.
En sÃntesis, el autor en estas páginas, desnuda el desarrollo de los patrocinios deportivos como el motor que moviliza el desarrollo del deporte en el contexto de la transformación digital, alcanzando niveles de emoción y motivación en millones de personas logrando nuevas experiencias sociales.
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