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El Mercado De La Salvación
Paperback
PhilosophyBusiness GeneralManagement
ISBN13: 9789878358840
Publisher: Ediciones Granica
Published: Nov 5 2021
Pages: 288
Weight: 0.84
Height: 0.65 Width: 5.83 Depth: 8.27
Language: Spanish
Las estrategias y artefactos culturales que usan las organizaciones exitosas para bajar a tierra su visión y su misión suelen mantenerse a buen recaudo. Es necesario descubrir aquello que no se ve a primera vista -a veces con toda intención- pero que las mantiene con vida. Este libro está compuesto por seis ensayos independientes, que pueden ser leÃdos en el orden que el lector prefiera.
Tratan sobre las correspondencias y semejanzas -secretas o mal asumidas -que existen entre las empresas y las instituciones religiosas, consideradas desde una perspectiva sociológica. Hay secciones dedicadas al marketing (desde una óptica práctica, diferente a la estrictamente académica), a la estrategia, al cambio y a la cultura organizacional. Qué tienen en común la Iglesia católica, McDonald's, la consultora estratégica McKinsey, la CompañÃa de Jesús y varias otras corporaciones globales de primer nivel?
Sin duda más de lo que un desprevenido lector podrÃa suponer. Tal como apunta el doctor Andrés Hatum, autor del prólogo: Esta obra nos enseña que organizaciones milenarias, como las religiosas aquà presentadas, han influido, e influyen enormemente, en la historia de las empresas tal como las conocemos hoy: sacerdotes managers, visitas a domicilio de curas o de vendedoras de cosméticos, lay outs de iglesias y supermercados... Todo se entremezcla en una obra desbordante de paralelismos y similitudes.
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