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Manual de campaña: La ciencia de ganar elecciones
Paperback
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ISBN13: 9798901961711
Publisher: Galaxia Literaria
Published: Aug 2 2026
Pages: 174
Weight: 0.46
Height: 0.40 Width: 5.50 Depth: 8.50
Language: Spanish
Publisher: Galaxia Literaria
Published: Aug 2 2026
Pages: 174
Weight: 0.46
Height: 0.40 Width: 5.50 Depth: 8.50
Language: Spanish
En polÃtica no gana el argumento más sólido, gana el que apacigua el sistema nervioso del votante. Bajo esta premisa provocadora, La ciencia de ganar elecciones, desmitifica los clichés de la consultorÃa tradicional para revelar que el voto no es una decisión racional, sino una activación emocional y de identidad.
A través de una metodologÃa rigurosa forjada en más de diez años en cuartos de guerra latinoamericanos, este libro ofrece un mapa estratégico completo y de lectura lineal. Desde la lectura profunda del terreno y el humor social, pasando por la auditorÃa honesta de la materia prima del candidato, hasta la movilización final, cada capÃtulo es una lección de criterio para tomar decisiones bajo presión.
Dirigido a consultores, candidatos y ciudadanos, este manual demuestra que las elecciones cerradas se ganan en la cocina de la organización. Un libro imprescindible que enseña el oficio con honor, sabiendo que el terreno avisa siempre y solo pierden quienes dejan de escucharlo.
Dirigido a consultores, candidatos y ciudadanos, este manual demuestra que las elecciones cerradas se ganan en la cocina de la organización. Un libro imprescindible que enseña el oficio con honor, sabiendo que el terreno avisa siempre y solo pierden quienes dejan de escucharlo.
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