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La ciencia del voto: Cómo se construye el poder desde la emoción
Paperback
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ISBN13: 9798901961032
Publisher: Galaxia Literaria
Published: Apr 13 2026
Pages: 110
Weight: 0.30
Height: 0.26 Width: 5.50 Depth: 8.50
Language: Spanish
Publisher: Galaxia Literaria
Published: Apr 13 2026
Pages: 110
Weight: 0.30
Height: 0.26 Width: 5.50 Depth: 8.50
Language: Spanish
La Ciencia del Voto no es un libro sobre polÃtica: es un manual sobre la mente humana cuando decide. Después de más de cien campañas, Andrés ElÃas llegó a una conclusión incómoda: las elecciones no se ganan con ideas, se ganan con emociones. Miedo, esperanza, enojo, pertenencia: fuerzas invisibles que deciden antes de que aparezcan los argumentos. Con neurociencia y psicologÃa aplicada, este libro explica por qué el votante primero siente y luego justifica, cómo nacen los sesgos que moldean la opinión pública y cómo una narrativa bien diseñada convierte incertidumbre en liderazgo. Porque en campaña no gana quien explica mejor. Gana quien lee las emociones del votante.
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