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Legisignos: Comprensión, Interpretación y Construcción De Signos Distintivos
Paperback
Series: Viaje al Interior de las Marcas, Book 4
PhilosophyEconomicsGeneral Law
Publisher: Independently Published
Published: Jul 29 2026
Pages: 256
Weight: 0.76
Height: 0.54 Width: 6.00 Depth: 9.00
Language: Spanish
LEGISIGNOS
Comprensión, Interpretación y Construcción de Signos Distintivos
Y si tu marca ya tuviera la respuesta antes de pedirle permiso a la ley?
Cada año, miles de marcas nacen del instinto, la moda o la prisa - y solo descubren si tenÃan derecho a existir cuando ya es tarde para corregirlo. Legisignos propone un camino distinto: comprender el signo antes de construirlo, interpretarlo antes de registrarlo, y construir su coherencia antes de pedirle al Derecho que la reconozca.
A través de una metodologÃa propia -Landing Legal Branding (LLB)-, Francisco Franco Vega desarrolla un sistema de lectura e intervención simbólica que conecta, por primera vez de forma rigurosa, el mundo del branding con el del Derecho marcario:
LEDES y LIDES - dos lecturas metodológicas para interpretar la forma y el nombre de un signo antes de intervenir sobre él.
IngenierÃa Simbólica - un método para fortalecer la coherencia de una marca en vez de reconstruirla desde cero.
Integridad Simbólica - el principio que explica por qué algunos signos alcanzan reconocimiento jurÃdico sólido... y otros nunca lo logran, sin importar cuánto se invierta en diseñarlos.
Con fundamentación en el Convenio de ParÃs, el Acuerdo sobre los ADPIC y los Arreglos de Viena y Niza, y en diálogo con Saussure, Peirce, Cassirer y Eco, esta obra no es un manual de diseño ni un tratado legal convencional - es el puente que ambos mundos necesitaban.
Legisignos cierra la tetralogÃa iniciada en Antroposignos, continuada en BrandRouter y Antropotipos, con la dimensión que faltaba: la del reconocimiento institucional del signo.
Este libro es para ti si:
- Diseñas marcas y quieres que sobrevivan al examen legal, no solo al buen gusto.
- Ejerces derecho marcario y necesitas entender por qué un signo merece protección, no solo si cumple los requisitos.
- Estás construyendo una marca desde cero y quieres evitar los errores que solo se ven después del registro.
- Te interesa la semiótica aplicada y quieres ver la teorÃa convertida en método.
Porque una marca no se protege por ser bonita. Se protege por ser coherente.
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