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KPI de marketing: GuÃa básica para principiantes
Paperback
Publisher: Independently Published
Published: Jul 3 2025
Pages: 206
Weight: 0.81
Height: 0.44 Width: 7.00 Depth: 10.00
Language: Spanish
KPIs de Marketing - GuÃa Básica para Principiantes te ofrece un recorrido ligero, claro e inspirador por las métricas que realmente importan - desde la primera visita al sitio web hasta la fidelización de clientes de alto valor.
Qué hace único a este libro?
Narrativa fluida y visual: ejemplos prácticos, infografÃas limpias y un lenguaje accesible.
Enfoque orientado a la acción: cada capÃtulo termina con listas de verificación y mini planes que puedes aplicar en pocas horas.
Totalmente alineado con el negocio: aprende a vincular KPIs con objetivos de crecimiento, ROI y retención - sin perder tiempo en reportes vacÃos.
Actualizado para 2025: incluye tendencias en IA generativa, hubs de datos y métricas omnicanal que están transformando el marketing digital.
Dentro del libro encontrarás:
Cómo decodificar los KPIs esenciales de tráfico, engagement, conversiones y valor del cliente (CLV).
Elegir indicadores adaptados a tu etapa de crecimiento - ya sea startup o empresa consolidada.
Transformar datos en historias persuasivas que convencen a lÃderes e inversionistas.
Automatizar paneles de control y liberar tiempo para la estrategia creativa.
Evitar métricas de vanidad y enfocarte en lo que realmente genera rentabilidad.
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