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KPI di marketing: Guida di base per principianti
Paperback
Publisher: Independently Published
Published: Jul 7 2025
Pages: 204
Weight: 0.80
Height: 0.43 Width: 7.00 Depth: 10.00
Language: Italian
KPIs di Marketing - Guida Introduttiva per Principianti ti offre un percorso leggero, chiaro e ispiratore attraverso le metriche che contano davvero - dalla prima visita al sito web fino alla fidelizzazione dei clienti ad alto valore.
Cosa rende questo libro unico?
Narrazione fluida e visiva: esempi pratici, infografiche pulite e linguaggio accessibile.
Approccio orientato all'azione: ogni capitolo si chiude con checklist e mini-piani applicabili in poche ore.
Perfettamente allineato al business: impara a collegare i KPI agli obiettivi di crescita, ROI e fidelizzazione - senza perdere tempo con report inutili.
Aggiornato al 2025: include trend di IA generativa, data hub e metriche omnicanale che stanno rivoluzionando il marketing digitale.
All'interno del libro scoprirai come:
Decifrare i KPI essenziali di traffico, engagement, conversioni e valore del cliente (CLV).
Scegliere gli indicatori giusti per la tua fase di crescita - startup o impresa consolidata.
Trasformare i dati in storie persuasive che convincano leader e investitori.
Automatizzare dashboard e liberare tempo per la strategia creativa.
Evitare metriche di vanità e concentrarti su ciò che genera veramente profitto.
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