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Influence Decoded: La verdadera psicologÃa para ganar amigos y persuadir a cualquiera
Paperback
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ISBN13: 9798184009995
Publisher: Independently Published
Published: Jun 24 2026
Pages: 228
Weight: 0.62
Height: 0.57 Width: 6.00 Depth: 9.00
Language: Spanish
Publisher: Independently Published
Published: Jun 24 2026
Pages: 228
Weight: 0.62
Height: 0.57 Width: 6.00 Depth: 9.00
Language: Spanish
Se lo has explicado cien veces. Con claridad, luego despacio, luego apretando los dientes. Y aun asà no dan su brazo a torcer. Esto es lo que nadie te cuenta: tener razón es el hábito más caro que posees. Cada vez que ganas la discusión, pierdes a la persona. Nos criaron para creer que las personas funcionan con lógica, que el argumento más sólido vence y que los hechos hablan por sà solos. No es asÃ. Bajo cada pareja, cada jefe y cada desconocido late un hambre silenciosa y voraz: la necesidad de sentirse importante. Pásala por alto y alejarás a la gente de ti. Aliméntala y te seguirán casi a cualquier parte.
En Influence Decoded, el autor superventas Craig Beck despoja a la persuasión hasta dejar al descubierto la psicologÃa que mueve a las personas. Sin guiones. Sin trucos. Sin manipulación. Solo la auténtica mecánica del comportamiento humano, las creencias limitantes y la mentalidad que hacen que nadie te escuche, y la inteligencia emocional que convierte un rotundo no en un sà dispuesto. Descubrirás por qué la crÃtica afianza el hábito que intentas romper, cómo lograr que otra persona defienda tu idea como si fuera suya y qué decir en el silencio que todos los demás se apresuran a llenar. Esto es desarrollo personal con dientes. Honesto, práctico y pensado para un crecimiento personal duradero en tu trabajo, tus relaciones y la forma en que entras en cualquier sala. La mayorÃa de la gente habla toda su vida y nunca entiende por qué nadie la escucha. Tú estás a punto de entenderlo. La única pregunta que queda es cuánto te ha costado ya la vieja manera de hacer las cosas, y lo distinto que se ve todo el dÃa en que por fin la dejas atrás.
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