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de Compras Con Él Y Ella: Técnicas de Mercadeo Para Entender Cómo Venderles Al Hombre Y a la Mujer = The X and Y of Buy
Paperback
Publisher Price: $16.99
ISBN13: 9781602552890
Publisher: Harperenfoque
Published: Nov 30 2009
Pages: 256
Weight: 0.50
Height: 0.70 Width: 5.40 Depth: 8.30
Language: Spanish
La ciencia es muy clara: los hombres y las mujeres usandiferentes partes de su cerebro y por lo tanto se comportan de manera distintaen muchÃsimas situaciones, incluyendo la manera en que vamos de compras, compramos y consumimos productos y servicios. Como profesional de ventas, publicidad o mercadeo, entender estas diferencias es la clave de nuestro éxito. Paraaumentar las ventas, usted debe comprender lo que de manera singular impulsa asus clientes, masculinos o femeninos, y maximizar sus opciones para comunicarsecon ellos. Ya sea que venda productos tangibles como autos y casas o productosintangibles como servicios financieros o soluciones de negocios, De compras con él y ella le ayudará aentender las inherentes percepciones, motivaciones y emociones especÃficas delos cromosomas X e Y. Estas perspectivas son la manera más poderosa paraaumentar los ingresos.
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