Sign-In
Cart
La Curva de Valor: Estrategia de Océano Azul: Cómo el Marketing Crea Mercados sin Competencia
Paperback
AccountingInvesting & FinanceMarketing
Publisher: Independently Published
Published: Sep 14 2026
Pages: 62
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Spanish
La Curva de Valor
Estrategia de Océano Azul: Cómo el Marketing Crea Mercados sin Competencia
Por qué algunas empresas compiten constantemente por los mismos clientes mientras otras consiguen crear categorÃas completamente nuevas?
La respuesta no siempre está en tener el mejor producto, gastar más en publicidad o reducir los precios. En muchos casos, la verdadera ventaja surge cuando una empresa aprende a redefinir el valor que ofrece y cambiar las reglas de la competencia.
La Curva de Valor explora cómo el marketing, la estrategia y la innovación pueden utilizarse para identificar oportunidades donde otros solo ven mercados saturados. A partir del concepto de estrategia de Océano Azul, el libro presenta una mirada práctica sobre cómo las organizaciones pueden dejar de competir exclusivamente dentro de mercados existentes y comenzar a construir nuevas propuestas de valor.
La curva de valor permite visualizar qué factores de una industria generan valor para los clientes, cuáles pueden eliminarse, cuáles deben reducirse y cuáles pueden elevarse o crearse. Este enfoque transforma la estrategia en una herramienta concreta para cuestionar los supuestos que mantienen a las empresas atrapadas en una competencia permanente.
A lo largo del libro se analizan conceptos fundamentales como:
La diferencia entre competir mejor y competir de manera diferente.
Cómo identificar oportunidades de mercado que todavÃa no están siendo atendidas.
El papel del marketing en la creación de nuevas categorÃas y espacios de consumo.
La relación entre innovación, diferenciación y percepción de valor.
Cómo utilizar la curva de valor para analizar competidores y propuestas existentes.
La eliminación y reducción de factores que ya no generan suficiente valor.
La creación de nuevos atributos capaces de modificar las expectativas de los clientes.
Cómo transformar necesidades insatisfechas en oportunidades estratégicas.
El riesgo de confundir innovación con simples mejoras incrementales.
La importancia de comprender al cliente más allá de las categorÃas tradicionales de una industria.
El libro también plantea una pregunta esencial para cualquier estratega, emprendedor o profesional del marketing:
Qué ocurrirÃa si dejáramos de preguntarnos cómo superar a nuestros competidores y comenzáramos a preguntarnos por qué deberÃamos competir con ellos?
Crear un océano azul no significa simplemente encontrar un nicho pequeño o inventar un producto llamativo. Significa reconstruir la propuesta de valor de manera que la competencia deje de ser el principal punto de referencia.
La Curva de Valor está dirigida a emprendedores, empresarios, profesionales del marketing, estudiantes de administración y negocios, consultores y todos aquellos interesados en comprender cómo la innovación estratégica puede transformar mercados.
Una invitación a mirar la competencia desde otra perspectiva: no siempre es necesario ganar la batalla por el mercado existente. A veces, la mejor estrategia consiste en crear un mercado diferente.
Also from
Society, Digital
Del Mandato al Mercado: La Fractura Regulatoria del ESG y el Futuro de las Finanzas Sostenibles
Society, Digital
Paperback
The Insider Protocol: True Stories from the Front Lines of Corporate Espionage
Society, Digital
Paperback
Tu Dinero En Dólares: Cómo proteger, ahorrar e invertir desde Latinoamérica cuando tu moneda no vale lo que debería
Society, Digital
Paperback
AI Is Not Enough: The Human and Governance Skills That Actually Drive SME Innovation
Society, Digital
Paperback
The Eigenvalue Machine: Eigenvectors, Dirac's Brackets, and the Linear Algebra Behind Quantum Mechanics and the Age of AI
Society, Digital
Paperback
The Zero-Click Economy: How Artificial Intelligence Is Rewriting the Rules of Digital Marketing
Society, Digital
Paperback
Also in
Accounting
1929: Inside the Greatest Crash in Wall Street History--And How It Shattered a Nation
Sorkin, Andrew Ross
Hardcover
Bookkeeping - Accounting for Small Business: A Quickstudy Laminated Reference Guide
Epstein, Lita
Other
How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)
Moore Phd, Joseph S.
Hardcover
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
Sorkin, Andrew Ross
Paperback
Indispensable: How to Become the Company That Your Customers Can't Live Without
Calloway, Joe
Hardcover
Accounting for Beginners (All-in-One): Everything You Need to Learn Financial & Managerial Accounting Even Without Prior Experience. Master Financial
Publications, Finance Knights
Paperback
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes
Wheelwright, Tom
Paperback
1929: Inside the Greatest Crash in Wall Street History--And How It Shatteredâ a Nation (Large Print Edition)
Sorkin, Andrew Ross
Paperback
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
Berman, Karen
Knight, Joe
Hardcover
El Hombre Más Rico De Babilonia - Richest Man In Babylon - Spanish Edition
Clason, George S.
Paperback
No Bullsh*t Branding: A Step-By-Step Guide to Discover, Design, and Deliver Your Brand
Martin, James
Made by James
Hardcover
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Chernow, Ron
Paperback
The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age
Turow, Joseph
Hardcover
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
Obvious Adams -- The Story of a Successful Businessman: New Business Edition
Updegraff, Robert R.
Paperback
Payments Systems in the U.S.: A Guide for the Payments Professional
Loftesness, Scott
Benson, Carol Coye
Jones, Russ
Paperback
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
Ling, Shanise
Paperback
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Paperback
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Paperback
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
Martin, Steve J.
Cialdini, Robert
Paperback
The Richest Man in Babylon - The Original 1926 Classic (Reader's Library Classics)
Clason, George S.
Paperback
Choose FI: Your Blueprint to Financial Independence
Barrett, Brad
Mendonsa, Jonathan
Mamula, Chris
Paperback
Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports (Over 200,000 Copies Sold!)
Ittelson, Thomas
Paperback
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
Twitchell, James
Paperback
Hide Your Assets and Disappear: A Step-By-Step Guide to Vanishing Without a Trace
Pankau, Edmund
Paperback
The Accounting Game: Basic Accounting Fresh from the Lemonade Stand
Orloff, Judith
Mullis, Darrell
Paperback
Credit to the Nation: Eastern European Jewish Immigrant Bankers and the Shaping of American Finance, 1873-1930
Kobrin, Rebecca
Hardcover
The Next Millionaire Next Door: Enduring Strategies for Building Wealth
Fallaw, Sarah Stanley, PH. D.
Stanley, Thomas J., PH. D.
Paperback
Spark Brilliance: How the Science of Positive Psychology Will Ignite, Engage, and Transform Your Team
Insinger, Jackie
Hardcover
No New Things: A Radically Simple 30-Day Guide to Saving Money, the Planet, and Your Sanity
Piper, Ashlee
Hardcover
Walk in the Other Guy's Shoes: 25 Lessons for the Marketing, Procurement, and Agency Triangle
Davis, Joanne
Hardcover
Accounting All-In-One for Dummies (+ Videos and Quizzes Online)
Taillard, Michael
Kraynak, Joseph
Boyd, Kenneth W.
Paperback
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
Financial Intelligence for Entrepreneurs: What You Really Need to Know about the Numbers
Knight, Joe
Berman, Karen
Paperback
The Accounting for the Numberphobic: A Survival Guide for Small Business Owners
Fotopulos, Dawn
Paperback
Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar
Livesay, John
Paperback
Inventory Log: Large Inventory Log Book - 120 Pages for Business and Home - Perfect Bound
Press, Red Tiger
Paperback
The Redleaf Calendar-Keeper 2026: A Record-Keeping System for Family Child Care Professionals
Press, Redleaf
Hardcover
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World
Wright, Tom
Hope, Bradley
Paperback
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Ries, Laura
Paperback
Mortgages 101: Quick Answers to Over 250 Critical Questions about Your Home Loan
Reed, David
Paperback
Keyboard Rich: How Anyone Can Earn Six Figures from Home with a Simple Bookkeeping Business
Von Fumetti, Bill
Paperback
Corporate Financing and Governance in Japan: The Road to the Future
Hoshi, Takeo
Kashyap, Anil K.
Paperback
The McGraw-Hill 36-Hour Course: Accounting
Arnett, Harold E.
Davidoff, Howard
Dixon, Robert L.
Paperback
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Hargroder, Megan
Amarir, Molly
Paperback
The Truth about College: The Essential Guide for Parents and Teens--So You Can Make the Right Choice Together
Edelman, Ric
Hardcover
The Wealthy Barber, Updated 3rd Edition: Everyone's Commonsense Guide to Becoming Financially Independent
Chilton, David
Paperback
So, You Want To Be An Internal Audit Rock Star?: Leadership Competencies to Help You Thrive
Rogers, Shane M.
Paperback
The Secret Language of Financial Reports: The Back Stories That Can Enhance Your Investment Decisions
Haskins, Mark E.
Paperback
The American Nightmare: How Inflation, Debt, and Banks Hijacked the American Dream
Vasquez, John
Paperback
Advice for a Successful Career in the Accounting Profession: How to Make Your Assets Greatly Exceed Your Liabilities
Maginnis, Jerry
Hardcover
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Paperback
Fearless Farm Finances: Farm Financial Management Demystified
Chase, Craig
Padgham, Jody L.
Dietmann, Paul
Paperback
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Mitchell, Jack
Hardcover
Wiley GAAP 2026: Interpretation and Application of Generally Accepted Accounting Principles
Flood, Joanne M.
Paperback
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Hardcover
How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process
Ibach, Howard
Paperback
Referrals Made Simple: How to Build a Predictable Stream of High-Quality Clients Without Advertising
Partridge, Howard
Hardcover
Cash Libre: 10 Pillars to Help You Reclaim Your Purpose and Financial Freedom
King, Luzy D.
Hardcover
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
The Copyselling System: Write to Sell with the Secret Formula for Maximizing Revenue
Wiebe, Joanna
Paperback
The Future of Money: How the Digital Revolution Is Transforming Currencies and Finance
Prasad, Eswar S.
Hardcover
Mastering QuickBooks 2026 - Seventh Edition: The complete guide to small business accounting with US QuickBooks Online
Shelton, Crystalynn
Paperback
The Path to Sustained Excellence: Strategy, Culture and Team: The Story of WSFS into the 21st Century
Turner, Mark A.
Simon, Lizzie
Kriegstein, Brittany
Hardcover
Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Kocek, Chris
Paperback
Failure Factory: How Baltimore City Public Schools Deprive Taxpayers and Students of a Future
Papst, Chris
Paperback
The Wealth of Nations: Complete (Royal Collector's Edition) (Case Laminate Hardcover with Jacket)
Smith, Adam
Hardcover