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Copywriting Efectivo Para Generar Ventas e Ingresos: Conoce la Fórmula Secreta que Usan los Copywriters en el Marketing Digital, la Creación de Conten
Paperback
ISBN13: 9781691507887
Publisher: Independently Published
Published: Sep 6 2019
Pages: 162
Weight: 0.42
Height: 0.37 Width: 5.25 Depth: 8.00
Language: Spanish
Si quieres aprender a escribir frases, que hagan que la gente compre cosas, entonces este libro es para ti.
- Has intentado vender algo en línea (o en forma impresa), pero te costó obtener ventas?
- Tiene problemas para encontrar las palabras correctas para convencer a la gente de que compre tus productos?
La verdad es que hacer que la gente vea el valor de cualquier producto es difícil. La gente esta ocupada y escribir frases que llamen la atención no es fác La solución es aplicar la fórmula que utilizan los copywriteres profesionales: escribir texto persuasivo para un público objetivo. Los copywriteres han estado desarrollando el arte y la ciencia del copywriting durante siglos. Pero solo llegarás a conocer sus trucos si trabajas en una agencia de publicidad o si pasas largas horas probando varias tácticas de marketing.
Afortunadamente, hemos reducido este proceso a un solo libro.
ESTE LIBRO TE ENSEÑARÁ LA FÓRMULA QUE CONVIERTE LAS PALABRAS EN DINERO.
Aprenderás:
- Una introducción completa al copywriting publicitario, con todos los principios fundamentales que utilizan los copywriteres contemporáneos, para persuadir a las masas.
- La manera fácil de hacer tu trabajo de escritura. (Incluso si odias escribir).
- Cómo usar tu propia historia inspiradora (con tu propia voz), para obtener esas ventas. Sugerencia: tu propia historia personal es a menudo la mejor herramienta de marketing en tu caja de herramientas!
- El acceso directo al copywriting desarrollado por el famoso marketer de internet Frank Kern, que facilita la escritura de anuncios efectivos.
- Los diez mejores titulos que prácticamente garantizan una venta.
- Cómo componer correos electrónicos, para que evites terminar en la carpeta SPAM.
- Un gran capítulo sobre las Busqueda de Palabras Claves y SEO (optimización de motores de búsqueda) que enseña cómo escribir un texto web para atraer a los visitantes de Google.
- Un capítulo sobre el Diseño de Interfaz de usuario, donde te enseñamos por qué la disposición de los botones y enlaces en una página web puede ser más importante que las palabras en sí.
- Cómo escribir anuncios PPC (Pay-Per-Click) para Google AdWords o Bing Ads.
- Y aprenderemos sobre las herramientas secretas que los copywriteres falsificaron hace muchos años, a través de su experiencia en los medios tradicionales, como: la publicidad impresa, el correo directo e incluso los comunicados de prensa.
Cuando aprendes a detectar los desencadenantes innatos, que convierten a los lectores en compradores, es entonces que la tarea de escribir textos publicitarios es realmente fácil y divertida!
Incluso si nunca has publicado una sola palabra antes, aún puedes ser un excelente copywriter! Porque un grandioso copywriting no trata de arte o poesía. Se trata de hablar el idioma del cliente y saber qué palabras usar y qué factores lo hacen querer comprar.
Tal vez eres un bloggero o diseñador web. Tal vez haces marketing por correo electrónico o redes sociales (como Facebook, Instagram y LinkedIn). Tal vez escribes para revistas o medios impresos tradicionales. Cualquiera que sea el medio que elijas, este libro funcionará para ti, porque las reglas del copywriting son eternas.
Si alguna vez te suscribiste a un sitio web, descargaste un libro electrónico o compraste un dispositivo en línea, entonces has estado sujeto al encanto de un copywriter. De hecho, el conjunto de habilidades tiene demanda ahora más que nunca. Porque, en esta era de la información, todos somos copywriteres! (De una forma u otra ...) Entonces, bien podrías aprender a ser bueno. Uno que sabe escribir palabras que venden!
Listo para aprender más?
Si quieres saber cómo escribir palabras persuasivas que venden, obtén
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