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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Paperback

AccountingMarketing

ISBN10: 1349509779
ISBN13: 9781349509775
Publisher: Springer Nature
Published: Jan 1 2003
Pages: 179
Weight: 0.62
Height: 0.43 Width: 6.00 Depth: 9.00
Language: English
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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