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Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research
Paperback
Series: Lean B2B
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781777160425
Publisher: Etienne Garbugli
Published: Aug 8 2020
Pages: 522
Weight: 1.52
Height: 1.05 Width: 6.00 Depth: 9.00
Language: English
- Identify exactly what's holding your product back
- Choose the right customer research techniques for your specific situation
- Weigh your options and commit to the highest-leverage fix
- Build a clear action plan and get your business moving forward, fast
- Create ongoing growth by making customer insight a repeatable practice
Actionable advice from hundreds of product leaders and customer research experts, featuring over 25 case studies. Used by thousands of organizations around the world
Solving Product is actively in use by startups finding product/market fit, scaleups expanding into new markets, and mature product organizations training their teams and eliminating bottlenecks. Put it on your desk. Come back to it every time you hit a wall.
1 different editions
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