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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Social Issues of Advertising

Social Issues of Advertising

Paperback

AccountingBusiness General

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ISBN10: 9629372835
ISBN13: 9789629372835
Publisher: City University of Hong Kong Press
Published: Dec 1 2016
Pages: 240
Language: English
The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

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