Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Smile, Particularly in Bad Weather: The Era of the Australian Airline Hostess

Smile, Particularly in Bad Weather: The Era of the Australian Airline Hostess

Black, Prudence

Paperback

Australia & OceaniaGeneral Gender StudiesGeneral World History

ISBN10: 1742589251
ISBN13: 9781742589251
Publisher: Univ Of Western Australia
Published: May 22 2017
Pages: 312
Weight: 1.10
Height: 0.73 Width: 6.14 Depth: 9.21
Language: English
Air hostesses took to the skies in the 1930s, proud and excited to have the most glamorous job in the world. This was a job like no other-filled with adventure, shiny new technology, and work that was thrilling, demanding and exhausting. Young women flocked in droves to be measured, weighed, and squeezed into snappy uniforms. Smile, Particularly in Bad Weather tells the story of the development of this pioneering profession. It describes the shift from the 1930s, when the girl-next-door took to the air with a great degree of bravado, through to the 1960s and the 'coffee, tea or me?' stereotype, where airlines sexualised the air hostess as a point of marketing difference. The book then covers the crucial period where air hostesses fought back, no longer wanting to be stereotyped nor discriminated against in terms of fair working conditions. The job of air stewardess shaped working women to become something more, it tested their independence, it encouraged self-enhancement and sophistication, and it took them to places they hadn't dreamt about. [Subject: Australian History, Aviation Studies, Gender Studies, Non-Fiction]

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