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Smartphone Start-Ups: Navigating the iPhone Revolution
Hardcover
Business GeneralInvesting & FinanceManagement
ISBN13: 9783319679723
Publisher: Palgrave Macmillan
Published: Nov 27 2017
Pages: 192
Weight: 0.88
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English
Provides empirical case studies of start-ups in the smartphone industry
Explores the key factors that helped each featured start-up sustain growth and development
Uses Apple's iPhone as an example of creating a new market space in the mobile phone industry
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