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Shakespeare's Cultural Capital: His Economic Impact from the Sixteenth to the Twenty-First Century
Hardcover
ISBN13: 9781137583147
Publisher: Palgrave Macmillan
Published: Mar 24 2016
Pages: 187
Weight: 0.85
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare's plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death.
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