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Saving Face in Business: Managing Cross-Cultural Interactions

Saving Face in Business: Managing Cross-Cultural Interactions

Hardcover

EconomicsMarketingAnthropology

ISBN10: 1137591730
ISBN13: 9781137591739
Publisher: Palgrave Macmillan
Published: Sep 16 2017
Pages: 285
Weight: 1.12
Height: 0.69 Width: 5.83 Depth: 8.27
Language: English
This book explains the subtle maneuvers of what researchers call facework and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede's seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, Merkin's model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures.

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Economics