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Sales Technology: Making the Most of Your Investment

Sales Technology: Making the Most of Your Investment

Paperback

Investing & FinanceManagement

Publisher Price: $21.99

ISBN10: 1606491164
ISBN13: 9781606491164
Publisher: Business Expert Pr
Published: Jul 20 2010
Pages: 194
Weight: 0.59
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
This book is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, it begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then examines the factors that can lead to effective sales technology implementation and the pathways from using the system to salesperson performance. Next, it offers several methods that executives can use to calculate the performance impacts of such investments. Finally, it provides executives with a set of managerially-relevant guidelines on how sales technology implementations should be managed.

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