Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Rationality for Mortals: How People Cope with Uncertainty

Rationality for Mortals: How People Cope with Uncertainty

Gigerenzer, Gerd

Paperback

Series: Evolution and Cognition

PhilosophyLinguisticsGeneral Psychology

ISBN10: 0199747091
ISBN13: 9780199747092
Publisher: Oxford University Press
Published: Apr 16 2010
Pages: 256
Weight: 0.83
Height: 0.70 Width: 6.10 Depth: 9.20
Language: English
Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program. This volume collects recent articles, looking at how people use fast and frugal heuristics to calculate probability and risk and make decisions. It includes the revised articles and newly written introduction that were first published in the hardcover edition. Its appeal is to a mixture of cognitive psychologists, philosophers, economists, and others who study decision making.

Gerd Gigerenzer has created new, pathbreaking ways of thinking about human rationality. His ideas build on one another and are best seen as part of a coherent whole that is when the nature of his arguments emerges most clearly.-- Leda Cosmides, University of California Santa Barbara

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