Sign-In
Cart
Routledge Handbook of Sports Marketing
Paperback
Series: Routledge International Handbooks
ISBN13: 9780815394860
Publisher: Routledge
Published: Dec 12 2017
Pages: 424
Weight: 1.65
Height: 1.00 Width: 6.90 Depth: 9.70
Language: English
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as:
- consumer behaviour
- marketing communications
- strategic marketing
- international marketing
- experiential marketing
- and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Also in
Sports General
The Formative Years of Relativity: The History and Meaning of Einstein's Princeton Lectures
Gutfreund, Hanoch
Renn, Jürgen
Hardcover
The Science Magpie: Fascinating Facts, Stories, Poems, Diagrams and Jokes Plucked from Science
Flynn, Simon
Paperback
Every Dog Deserves an Adventure: Amazing Stories of Camping with Dogs
Camping with Dogs
Tracosas, L. J.
Hardcover
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
Gallwey, W. Timothy
Paperback
This Is about Running. This Is Not about Running.: Lessons for Between and Beyond the Start and Finish Line
Bennett, Chris
Hardcover
Pardon My Book: Ten Years of the Best (and Worst) in Sports from Pardon My Take
Big Cat
Commenter, Pft
Hardcover
Big Fan: Two Friends, 82,490 Miles, and the Wild, Wonderful Sports We Love
Schur, Michael
Posnanski, Joe
Hardcover
Long Range Shooting Handbook: Complete Beginner's Guide to Precision Rifle Shooting
Cleckner, Ryan M.
Paperback
I Told You So!: Scientists Who Were Ridiculed, Exiled, and Imprisoned for Being Right
Kaplan, Matt
Hardcover
The Age of Alchemy: The Secret History of Chemistry from Ancient Magic to Modern Science
Chapman, Kit
Hardcover
The Magical Game: The Spirit and History of Baseball's Superstitions, Rituals, and Curses
Baird, Addy
Hardcover
The Ultimate Survival Medicine Guide: Emergency Preparedness for Any Disaster
Alton, Amy
Alton, Joseph
Paperback
Inside the Owner's Box: Conversations on Power and Leadership in Sports
Rubenstein, David M.
Hardcover
The Playbook: The Hidden Forces Shaping Winners and Losers in the Modern NFL
Robinson, Joshua
Clegg, Jonathan
Hardcover
A Pox on Fools: The True Believers, Grifters, and Cynics Who Convinced Us to Reject Vaccines
Levenson, Thomas
Hardcover
The Long Game: U.S. Men's Soccer and Its Savage, Four-Decade Journey to the Top, or Thereabouts
Schaerlaeckens, Leander
Hardcover
The Diet-Proof Body: 5 Simple Habits to Lose Fat, Keep It Off and Escape Diet Prison for Good
Harrison, Trent
Paperback
The Plunge: Maverick Swimmers, an Unlikely Quest, and the Transformative Power of Cold Water
Ballard, Chris
Hardcover
The Great Shadow: A History of How Sickness Shapes What We Do, Think, Believe, and Buy
Bauer, Susan Wise
Hardcover
Compete: Developing a Mental Playbook for Performance Under Pressure in Sport
Abrahams, Dan
Paperback
Relegated: One American's Pints-And-Pies Journey from the Top to the Bottom of English Football
Smith, Todd
Hardcover
The Power of Life: The Invention of Biology and the Revolutionary Science of Jean-Baptiste Lamarck
Riskin, Jessica
Hardcover
The Ultimate Soccer Jersey Collection: Iconic Kits from the World's Greatest Game
Football Shirts, Classic
Hardcover
The Elements of Marie Curie: How the Glow of Radium Lit a Path for Women in Science
Sobel, Dava
Paperback
Your Health: A Corrective System of Exercising That Revolutionizes the Entire Field of Physical Education
Pilates, Joseph H.
Paperback
A Walk in the Wood: Meditations on Mindfulness with a Bear Named Pooh
Parent, Joseph
Parent, Nancy
Hardcover
Everything Is Tuberculosis: The History and Persistence of Our Deadliest Infection (Large Print Edition)
Green, John
Paperback
Harvey Penick's Little Red Book: Lessons and Teachings from a Lifetime in Golf
Penick, Harvey
Hardcover
Take Me to Your Leader: Perspectives on Your First Alien Encounter (Large Print Edition)
Tyson, Neil DeGrasse
Hardcover
Lottery Books; How To Win The Powerball Lottery.: Proven Methods And Strategies To Win The Powerball Lottery
Secrets, Powerball Money
Paperback
A Year of Forest School: Outdoor Play and Skill-Building Fun for Every Season
Houghton, Peter
Worroll, Jane
Paperback
2084 and the AI Revolution, Updated and Expanded Edition: How Artificial Intelligence Informs Our Future
Lennox, John C.
Hardcover
Bioinspired: How Nature Made Us Modern, Drives Today's Technological Innovation, and Inspires a Future Worth Inventing
Stier, Samuel Cord
Hardcover
Sleeping Beauties: Why Good Ideas Go Dormant and How They Wake Up (Large Print Edition)
Byrne, David
Paperback
Friday Night Lights (25th Anniversary Edition): A Town, a Team, and a Dream
Bissinger, H. G.
Paperback
Motorcycle Life: Stories, Wisdom, and Obsession from Riders Around the World
Hendrikx, Eric
Hardcover
String Theory: David Foster Wallace on Tennis: A Library of America Special Publication
Wallace, David Foster
Hardcover
Emerald City Trail: A Walking Guide Through Seattle & Our Olmsted History
Hendrickson, Peter
Paperback
Fast Guide to the RULES OF GOLF: A Handy Fast Guide to Golf Rules (Pocket Sized Edition)
Golfwell, Team
Paperback
How to Read Nature: Awaken Your Senses to the Outdoors You've Never Noticed
Gooley, Tristan
Paperback
Todo Es Tuberculosis. La Historia de la Infección Más Mortal de la Humanidad / Everything Is Tuberculosis
Green, John
Paperback
Pheasant Tail Simplicity: Recipes and Techniques for Successful Fly Fishing
Mazzo, Mauro
Mathews, Craig
Chouinard, Yvon
Paperback
The Pleasure of Finding Things Out: The Best Short Works of Richard P. Feynman
Feynman, Richard P.
Paperback
The Inner Game of Tennis (50th Anniversary Edition): The Classic Guide to Peak Performance
Gallwey, W. Timothy
Hardcover
Coaching with Heart: Taoist Wisdom to Inspire, Empower, and Lead
Lynch, Jerry
Huang, Chungliang Al
Paperback
Knicker Bonkers: The New York Knicks' Wild NBA Championship Run to End a 53-Year Title Drought
New York Post
Paperback
The Story of CO2 Is the Story of Everything: How Carbon Dioxide Made Our World
Brannen, Peter
Paperback
Our Moon: How Earth's Celestial Companion Transformed the Planet, Guided Evolution, and Made Us Who We Are
Boyle, Rebecca
Paperback
Alchemy: An Illustrated History of Elixirs, Experiments, and the Birth of Modern Science
Ball, Philip
Hardcover
Horse Country: Inside the World of Equestrian Style and Sport, from British Dressage to Western Riding
O'Shea-Evans, Kathryn
Hardcover
Lambeau Ladies: The Boundary-Breaking Women Behind Lombardi's Packers
Biskupic, Katherine
Kostelnik Biskupic, Laura
Paperback
Notes on Complexity: A Scientific Theory of Connection, Consciousness, and Being
Theise, Neil
Paperback
The Powerful Primate: How Controlling Energy Enabled Us to Build Civilization
Ennos, Roland
Hardcover
Your Guide to the 2026 World Cup: Everything You Need to Know about the Players and Teams
Stay, Shane
Paperback
Art of Divination: A Visual History of Oracles, Prophecy, and the Search for Secret Knowledge
Davies, Owen
Hardcover
The Great Atom Debate: Ernst Mach, Ludwig Boltzmann, and the Battle for the Essence of Reality
Halpern, Paul
Hardcover