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The Routledge Companion to the History of Advertising

The Routledge Companion to the History of Advertising

Hardcover

Series: Routledge Companions in Marketing, Advertising and Communication

AccountingBusiness GeneralMarketing

ISBN10: 1032272465
ISBN13: 9781032272467
Publisher: Routledge
Published: Aug 18 2025
Pages: 460
Weight: 2.11
Height: 1.06 Width: 6.69 Depth: 9.61
Language: English

This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.

Also from

Crawford, Robert

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Accounting