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The Routledge Companion to the Future of Marketing
Hardcover
Series: Routledge Companions in Marketing, Advertising and Communication
Investing & FinanceManagementMarketing
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ISBN13: 9780415625920
Publisher: Routledge
Published: Dec 17 2013
Pages: 474
Weight: 2.25
Height: 1.20 Width: 7.10 Depth: 10.10
Language: English
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
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