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The Role of Resources in Global Competition

The Role of Resources in Global Competition

Hardcover

Series: Routledge Studies in International Business and the World Ec, Book 27

Business GeneralEconomicsMarketing

ISBN10: 0415237114
ISBN13: 9780415237116
Publisher: Routledge
Published: Aug 23 2001
Pages: 218
Weight: 1.01
Height: 0.71 Width: 6.36 Depth: 9.72
Language: English
This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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