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The Role of Marketing in Reshaping the Dynamic Landscape of Business: Proceedings of the 2025 Ams World Marketing Congress, Dijon, France, July 2-4
Hardcover
Series: Developments in Marketing Science: Proceedings of the Academ
Business GeneralInvesting & FinanceGeneral Computers
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ISBN13: 9783032199461
Publisher: Springer
Published: May 29 2026
Pages: 268
Weight: 1.24
Height: 0.83 Width: 6.49 Depth: 9.47
Language: English
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
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