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The Role of Design in International Competitiveness
Hardcover
Series: Routledge Library Editions: Industrial Economics, Book 29
ISBN13: 9780815370857
Publisher: Routledge
Published: Jan 17 2018
Pages: 394
Weight: 1.61
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
This reissue (1989) analyses the role of design in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in 87 companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies.
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