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The Rise of Marketing and Market Research

The Rise of Marketing and Market Research

Hardcover

Series: Worlds of Consumption

French HistoryGeneral World History

ISBN10: 0230341063
ISBN13: 9780230341067
Publisher: Springer Nature
Published: Oct 19 2012
Pages: 312
Weight: 1.10
Height: 0.90 Width: 5.50 Depth: 8.60
Language: English
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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French History