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The Rise of Marketing and Market Research

The Rise of Marketing and Market Research

Paperback

Series: Worlds of Consumption

French HistoryGerman HistoryBritish History

ISBN10: 1349343889
ISBN13: 9781349343881
Publisher: Palgrave
Published: Oct 19 2012
Pages: 312
Weight: 0.83
Height: 0.68 Width: 5.50 Depth: 8.50
Language: English
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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French History