• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
RickRadio Confidential: Confessions of an Ad Man

RickRadio Confidential: Confessions of an Ad Man

Paperback

Accounting

ISBN10: 0615913229
ISBN13: 9780615913223
Publisher: Createspace
Published: Oct 28 2013
Pages: 236
Weight: 0.61
Height: 0.50 Width: 5.51 Depth: 8.50
Language: English
While most listen to radio for its music and personalities, there exists a critical business element: advertising. Radio stations employ salespersons to contact local businesses, where they sometime go to extremes to sell ads on their station. As I climbed the ladder of success in the face-paced, cut throat world of radio sales, I encountered and participated in my share of questionable entertainment, which included outlandish clients, drug abuse and shady characters. This provocative behind-the-scenes look at the sordid underbelly of radio advertising offers a titillating perspective never revealed before. You'll howl as you read about how I made a living during my adventures in the South Florida radio biz!

Also in

Accounting