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Rich's: A Southern Institution
Paperback
Series: Landmarks
Business BiographiesManagementRegional: South
Publisher Price: $23.99
ISBN13: 9781609491918
Publisher: History Pr
Published: Aug 7 2012
Pages: 224
Weight: 0.85
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English
In 1867, less than three years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods store on what is now Peachtree Street in downtown Atlanta.
Over time, his brothers Emanuel and Daniel joined the business; within a century, it became a retailing dynasty. Join historian Jeff Clemmons as he traces Rich's 137-year history. For the first time, learn the true stories behind Penelope Penn, Fashionata, The Great Tree, the Pink Pig, Rich's famous coconut cake and much more, including how events at the downtown Atlanta store helped John F. Kennedy become America's thirty-fifth president. With an eye for accuracy and exacting detail, Clemmons recounts the complete history of this treasured southern institution.
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