Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Revolutionizing Consumer Experience With Digital Twins and the Metaverse

Revolutionizing Consumer Experience With Digital Twins and the Metaverse

Gupta, Brij B.
Tang, Yuk Ming

Paperback

Investing & FinanceGeneral Computers

Publisher Price: $175.00

ISBN13: 9798337345420
Publisher: Igi Global Scientific Publishing
Published: Feb 25 2026
Pages: 366
Weight: 1.40
Height: 0.76 Width: 7.00 Depth: 10.00
Language: English
Using digital twins and the metaverse to improve consumer experiences shifts how people engage with products and brands. By combining real-world data with virtual environments, organizations can create personalized experiences that evolve in real time. Digital twins enable businesses to optimize every aspect of the customer journey, while the metaverse provides an interactive space where those experiences come to life. Together, these technologies redefine expectations, empowering consumers with unprecedented control. Further research may reveal new avenues to integrate virtual technologies in marketing and consumer science business applications. Revolutionizing Consumer Experience With Digital Twins and the Metaverse explores the intersection between metaverse technology and consumer engagement, and how they reshape business models. This book examines the connection between theoretical advancements and real-world technology policies. Covering topics such as metaverse, consumer engagement, and digital twin technology, this book is an excellent resource for academicians, researchers, business owners, marketers, and policymakers.

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