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Revenue Management: A Practical Pricing Perspective

Revenue Management: A Practical Pricing Perspective

Paperback

Investing & FinanceManagement

ISBN10: 1349317136
ISBN13: 9781349317134
Publisher: Springer Nature
Published: Dec 8 2010
Pages: 273
Weight: 0.76
Height: 0.62 Width: 5.50 Depth: 8.50
Language: English
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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Investing & Finance